Month: 2025 年 11 月

Toyota City, Japan, Nov 10, 2025 - (JCN Newswire via SeaPRwire.com) - Toyota Motor Corporation (Toyota) announced that it will globally deploy diverse powertrains, including battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs), based on its multi-pathway approach to achieve a carbon-neutral society. On November 10, Toyota held the world premiere of the new Hilux, which includes a new BEV model, at a new vehicle announcement event held by Toyota Motor Asia (TMA)*1 in Bangkok, Thailand. In Asia, Toyota plans to launch sequentially from 2026 onward. For Japan-bound models, where a diesel version is planned, the launch is scheduled for mid-2026*2.Toward Carbon NeutralityToyota is committed to product- and region-centered management with the aim of making ever-better cars. In developing powertrain systems to achieve carbon neutrality, various types of mobility are being introduced as part of Toyota's multi-pathway approach. This approach offers electrified vehicle options tailored to the energy circumstances and varied customer needs in each country and region worldwide.With the new Hilux, Toyota will further accelerate the multi-pathway approach by developing an FCEV model in addition to the diesel and BEV models announced today. The FCEV model is scheduled to be introduced in Europe and Oceania starting in 2028.*1 Toyota's operating company in Asia*2 A special website will be launched today and information will be updated regularly. The special website can be accessed here.The Hilux (BEV model) announced in ThailandThe Hilux (BEV model displayed at the event, Prototype)This model is equipped with a lithium-ion battery with a total electric power of 59.2 kWh*3. Cruising range of 300 km or more*4 is achieved by increasing eAxle efficiency.The battery pack is installed under the floor, making full use of the frame width.High-output eAxles are used in the front and rear, providing maximum system output*5 of 144 kW, and an advanced control system achieves excellent off-road performance.Main Hilux (BEV model, Prototype) specifications for ThailandDriveline4WDLength (mm)5,320Width (mm)1,855Height (mm)1,800Wheelbase (mm)3,085Battery capacity (total electric power) (kWh)*359.2Cruising range (km)*4300 or moreMaximum system output (kW)*5144 *3 Measured in accordance with IEC standard 62660-1*4 NEDC mode value; development target value*5 Output that can be achieved by the system (value calculated by Toyota)Moving forward, Toyota will continue to address customer needs in each region and contribute to carbon neutrality by developing various options while striving to make ever-better cars.The speech by Chief Branding Officer Simon Humphries during the premiere eventSimon HumphriesSawadee Krap-here in Thailand and tuning in from around the world. It is a great pleasure to be back here in Bangkok.I would like to begin by expressing, on behalf of Chairman Akio Toyoda and all at Toyota Motor Corporation, our condolences on the passing of Her Majesty Queen Sirikit, The Queen Mother.Toyota has had a close partnership with Thailand for over 60 years. Since the very beginning, this has been not simply an investment, but a partnership. And that partnership has become a friendship.At Toyota, we talk a lot about our "Best in Town" approach, and Thailand is a living embodiment of that philosophy-the first country in Asia outside of Japan where Toyota produced cars.The seed that was planted more than 60 years ago, has been nurtured by the people of Thailand.Thanks to the strong support of the Thai government, our partners and customers, Thailand has become a hub of production, innovation, and above all, collaboration.What we have achieved here is proof that global success comes from local strength. People in 133 countries around the world now benefit from that the fruits of our partnership. More than 13 million vehicles have been produced here.Our Chairman Akio Toyoda knows the strength of that partnership first hand.It was his time working with the team here in Thailand that helped shape that fundamental approach to leadership. Respect for local culture, respect for the importance of shared decision-making.The vehicle that best represents Akio's connection to Thailand, is the IMV project over 20 years ago.The Hilux story began in 1968 but in 2004, under Akio's leadership as head of the ASIA region, Hilux became part of the IMV series―a truly global platform that symbolized Toyota's Best in Town approach, and our monozukuri philosophy. It was the IMV platform that took Hilux global.As the flagbearer of the IMV platform, there is no vehicle that better represents Thailand's importance to Toyota, than Hilux.We are proud to hear that many people even call Hilux Thailand's national vehicle.At Toyota, we have always believed in "Mobility for All."For us, mobility is about giving people the means to explore, to work, to connect-and to improve their lives. From day one, the Hilux project carried this philosophy: to create vehicles that enrich communities and empower people across every continent.For farmers transporting produce, for families heading out on long trips, for workers building the cities around us, Hilux quickly earned a reputation for quality, durability and reliability.Tough enough for construction sites, safe enough for a family road trip, trusted around the world.The new Hilux we announce today is the 9th generation of this legendary vehicle.With each generation, it has only grown stronger: shaped by roads, by engineers, and most importantly, by the voices of customers everywhere.As the world changed, so too did Hilux.Because Toyota listened. We listened to the miners who needed toughness. We listened to families who wanted more comfort.We listened to fleet owners who cared about fuel economy, and to young adventurers who wanted design and technology that matched their lifestyle.Dependable transportation. Connecting people to opportunity with vehicles that were tough, simple, and built to last...Looking ahead, Toyota is pursuing carbon neutrality not with a single solution, but with a multi-pathway approach.Because the truth is simple: no two regions are the same, and no customer is the same.This extends to the powertrain, the body variations and the customizability...all with the aim of leaving nobody behind.Each generation of Hilux has evolved, but the promise is unchanged: Hilux is a partner for life.Ladies and gentlemen, Chairman Akio Toyoda believes that cars, and car making, should not only be part of society and economic prosperity, but a part of culture.For Akio, Thailand is a "home away from home". On a professional level and a personal level, our partnership has become a friendship.He often says that "we want to give back to Thailand". Over the years, our relationship with Thailand has grown beyond economic exchange, to cultural exchange.As president of the International Sumo Federation, Chairman Toyoda found great pleasure in seeing Thailand recently host the Sumo World Championship, bringing Japan's national sport to Thailand for the first time.Although Akio couldn't attend personally, former Yokozuna sumo wrestler Hakuho Sho visited Bangkok.Hakuho is known as the greatest sumo wrestler of all-time. He dominated the world of Sumo for over a decade, winning a record 45 championships...and he's in the Guiness Book of Records for his total of 1,187 career wins...a feat unmatched in sumo's long history. And that's a history of 1,500 years!As a Toyota ambassador, he also stopped by Toyota Motor Thailand.Akio is a former sportsman himself, and over the years he and Hakuho have become friends through their shared passion for nurturing upcoming generations of athletes.In that spirit of friendship, ladies and gentlemen, I would like to welcome back to Thailand, Hakuho!Hakuho, thank you so much for joining us.Hakuho ShoGood morning Thailand, I was just here in September to expand the Sumo to the world. It is great to be back.When Akio suggested that I come to Thailand for this occasion, I said "of course".Thank you again for inviting me to a global launch of a global car, I wish to expand sumo to the same global stage.Sumo is about purity. It's training not only for physical strength but also for mental strength. I believe promoting sumo will deliver hope to resolve discrimination and prejudice around the world.I am originally from Mongolia. And as a Mongolian representing Japan on the world stage, I feel very close to the people of Thailand representing Japan on the world stage through Toyota.Simon HumphriesAs a British person who has spent two-thirds of my life in Japan, I very much agree with that sentiment!History and cultural exchange...now we are going to take it to the next level with the next generation Hilux.I would now like to invite Hakuho to join me in introducing a car that, like a world-leading Sumo wrestler, is strong, sturdy and focused!Ladies and gentlemen, the new Hilux!"Achieving zero, and adding new value beyond it"As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.About Beyond Zero: https://global.toyota/en/mobility/beyond-zero/Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.SDGs Initiatives: https://global.toyota/en/sustainability/sdgs/ Copyright 2025 JCN Newswire via SeaPRwire.com. All rights reserved. www.jcnnewswire.com