ReferOn completes management buyout

(AsiaGameHub) –   ReferOn, an affiliate management platform serving the iGaming industry, today announced that its management buyout has been completed. The transaction sees former General Manager Alex Bukin acquire the platform, moving the company into its next phase of independent expansion. Bukin will take on the role of Chief Executive Officer (CEO) to lead the business moving forward.

Assessing the platform’s progress three years after its launch, Alex Bukin, CEO at ReferOn, said: “This is a key milestone for ReferOn and the start of a new chapter for the business. The management buyout gives us the long-term focus needed to continuously advance the platform. We remain dedicated to product development, strengthening our offerings for partners, and supporting ReferOn’s ongoing growth across key markets.”

The buyout comes after a strong period of growth for the company. Built on a base of operational efficiency and scalable technology, ReferOn continues to expand its footprint across the industry. Within its first 12 months, the platform recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company’s full suite of tools delivers flexibility for both operators and affiliates, building momentum that recently earned ReferOn the title of “Best Affiliate Platform” for 2025 and 2026 from leading industry stakeholders.

This transition will not impact day-to-day operations; existing partnerships and customer support will continue as normal. As part of its ongoing expansion strategy, ReferOn continues to enhance its product offering through the launch of new features, including Refie, the platform’s built-in interface layer. The platform regularly improves user experience and security via dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and full mobile optimization.

To guarantee operational continuity, the current leadership team remains in place, ensuring steady progression as the company enters its next stage of development. Alongside Bukin’s appointment as CEO, Vlad Bondarenko has moved from Head of Product to Chief Product Officer, while David Harris, formerly Operations Lead, has been named Chief Operations Officer. As the company enters its new chapter, it remains focused on empowering operators with high-performance tools and committed to delivering the next generation of affiliate management.