CIIE 2022 will Host 14 Brazilian Food and Beverage Companies

5 11 月, 2022
HONG KONG, Nov 5, 2022 - (ACN Newswire via SEAPRWire.com) - The Brazilian Trade and Investment Promotion Agency (ApexBrasil) is coordinating Brazilian companies' participation in the China International Import Expo (CIIE), one of the largest multi-sector trade shows in China. This year the Agency is in charge of organizing individual booths for 14 companies at the food and beverage pavilion. The event is a great opportunity for Brazilian companies to develop new contacts and relationships with specialized professionals and potential business partners, as well as introduce their products to the Chinese public. Due to the Covid-19 pandemic travel restrictions, most Brazilian companies will participate through local their representatives. In addition to individual booths, on-site exhibitors will have access to a fully equipped kitchen, a meeting room and a sample storage room. The agenda also includes a 'Brazil Coffee Day', organized in partnership with the Brazilian Consulate in Shanghai and the 'Brazil Cooking Show'.For the first time, the CIIE is providing e-CIIE 2022, a digital platform for participants. The platform includes four major sections: showroom, news release, live streaming and matching exhibitors and buyers. Mofocom China invited ApexBrasil to oversee the Brazil National Pavilion section of the e-CIIE 2022. ApexBrasil is also supporting the Consulate General of Brazil in Shanghai to set up the Brazil High Tech pavilion at the trade show. The pavilion will showcase exhibitors from 19 high tech startups.China is Brazil's main trading partner, accounting for 31.3% of Brazil's exports and 21.7% of its imports in 2021. Trade between the two nations reached an historic record of US$ 135.5 billion in 2021, with Brazil recording a surplus of US$ 40.25 billion. That same year, Brazilian food and beverages exports to China totaled US$ 8.17 billion. The main products in the sector's export list were beef, sugars and molasses, and pork.CIIEThe CIIE (China International Import Export) is the first national import fair in the world. It has been held by the Chinese government annually since 2018. The first edition of the event held in 2018 was attended by more than 100 countries and 150,000 buyers. In 2019, more than 500,000 visitors, 3,800 exhibitors and 700 media outlets participated.SERVICEEVENT: China International Import Expo (CIIE)DATE: November 5th to 10thWHERE: Shanghai, China Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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ApexBrasil Agency and Alibaba Signed a Memorandum of Understanding

6 9 月, 2022
HONG KONG, Sep 6, 2022 - (ACN Newswire via SEAPRWire.com) - The Brazilian Export and Investment Promotion Agency (ApexBrasil) held a memorandum of understanding (MoU) signing ceremony with Alibaba Group to deepen their cooperation on cross-border e-commerce platforms during the China International Fair for Trade in Services on September 3, 2022. Under the framework of the MoU, the two parties will expand cooperation and strengthen Brazilian enterprises' e-commerce, cross-border trade and digitalization, thus accelerating the deepening of digital cross-border trade, and creating more opportunities for Brazilian products to be exported to Asian and global markets through e-commerce.Under the framework of the MoU, the "Made in Brazil" national pavilion will be launched on Alibaba's international website. 100 local companies with e-commerce experience in the platform's hottest-selling industries will join "Made in Brazil" label, many of them receiving settlement support and subsidies from ApexBrasil. Alibaba.com provides exclusive services for operations as well as B2B distribution services for customized Brazilian exports. In addition, in order to cultivate Brazil's digital economy talents and support the development of the local e-commerce ecosystem, ApexBrasil and Alibaba agreed to jointly promote a digital economy training program in Brazil to educate Brazilian entrepreneurs as well as professionals and students in digital trade and relevant fields and provide a solid foundation for the industry's future development.In 2021, Brazil's e-commerce sales increased by 35%. Brazilian companies' sales in China through Alibaba's e-commerce platform are projected to reach US$ 253 million, with food products particularly in high demand by Chinese consumers. ApexBrasil has established close cooperation with Alibaba. In addition to promoting Brazilian companies' global sales, ApexBrasil is also taking this opportunity to enhance Brazilian companies' understanding of the Chinese market and its opportunities, hence deepening their cooperation with Alibaba's retail channels. With continuous support, ApexBrasil is accelerating the digitalization and globalization of Brazilian SMEs and Brazilian companies are enthusiastic about joining Alibaba's e-commerce platforms. Since 2021, ApexBrasil has reached 370 Brazilian companies interested in selling through Alibaba.com with the Acceleration program in Digital Platforms.The expanding cooperation between ApexBrasil and Alibaba over the years has carried out fruitful results. Since June this year, Brazilian companies and Alibaba successfully promoted the intention of 2 key companies to export their products to China, Brazilian specialty coffee SANTA MONIKA, a well-known Brazilian brand, and the juice brand NATURAL ONE. The signing and approval of the two contracts are expected to be completed in September with the first order placed in October. They will cooperate with Alibaba Group's hybrid (online and offline) platform to introduce Brazil's high-quality products to the Chinese market.Lucas Fiuza, Business Director of ApexBrasil said: "ApexBrasil has been working diligently to promote international e-commerce so that Brazilian companies can expand their export options to include e-commerce. Specifically, I would like to highlight the successful projects we have started with Alibaba.com so that more Brazilian companies can learn how to use this international platform for selling their products. I would also like to send a special message to all companies who are following us. Brazil is the right place for your business, and ApexBrasil is how you find the best deals. Think Big, Think Brazil." Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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ApexBrasil Led 9 Well-known Brands to Attend the International Wine Exhibition

18 8 月, 2022
HONG KONG, Aug 18, 2022 - (ACN Newswire via SEAPRWire.com) - From August 16 to 18, 2022, the Brazilian Trade and Investment Promotion Agency, ApexBrasil, honorably participated in the 28th Interwine China International Wine Exhibition (Interwine), a national mega-scale imported wine and spirits professional exhibition held in Guangzhou. In this exhibition, a total of 9 well-known brand wine merchants from Brazil participated to exhibit high-quality Brazilian wines to China, which not only deepened and consolidated the wine industry connection between China and Brazil, but also further expanded Brazilian brand wines into the booming wine market in China.Following SIAL, CIIE, Prowine and other exhibitions, Brazil's participation in Interwine is to consolidate its image as a trading partner of China. Brazil has set up an exhibition hall in this event. In addition to exhibiting the potential of the country's wines sector to attract investment, wines, sparkling wines, grape juices and other products have also been exhibited for tasting and using by the Brazilian wines and spirits masterclass, comprehensively interpreting the unique flavor of Brazilian wines. The exhibitors took this opportunity to face the Chinese market directly and establish a closer connection with consumers to lay a solid foundation for future development in China. The well-known brand wine merchants participated in the exhibition includes Aurora, Distillerie Stock do Brasil, Casa Perini, Sociedade de Bebidas Mioranza, Vinhos Salton, Miolo Wine Group, CRS Brands, Nova Alianca and Vivant Winery.With most of its territory located in tropical areas and special geographical locations of wine-making areas, the wines produced in Brazil are unique in personality. The lecture in Brazilian wine and spirits masterclass was given by Terry He, a senior lecturer of French CAFA-Wine School, China branch and the founder of Southern Slope Bar & Store. In the masterclass, Terry He not only introduced the history of Brazilian wines, characteristics of wine-making areas, opportunities in the Chinese market, and differences between Brazilian wines, Chilean wines and Argentine wines, but also led the guests to see the elegant demeanor of Brazilian wines. By tasting 9 kinds of Brazilian wines and spirits, all guests in the class directly experienced the Brazilian culture and vintage wines.To offer the guests a further experience, a reception dinner was held after the exhibition, inaugurated by the Consulate General of Brazil in Guangzhou and the ApexBrasil. The Uniao Brasileira De Vitivinicultura (UVIBRA) introduced the production of Brazilian wines during the dinner, followed by individual demonstrations by the exhibitors one by one, presenting the rich and varied characteristics of Brazilian wines. At the same time, a passionate and unrestrained traditional samba dance performance, jointly arranged by the ApexBrasil and the UVIBRA, allowed the guests to taste the wine products brought by the exhibitors accompany with samba customs, and fully experience the enthusiasm and vitality of the Brazilian wines and spirits industry.Rodrigo Gedeon de Melo, the Chief Operating Officer of ApexBrasil, said, "It is our great pride to have the agreement with UVIBRA since last year that together we will promote the wine products abroad and expand our presence in priority markets including China. Brazilian wine products have been exported to 53 countries and have received various awards and certificates, well received by the markets of these countries. The Brazilian wine industry is ready to expand and reinforce the internationalization of wines, sparking wines and grape juices from the Brazilian companies. When the industry is ready, ApexBrasil stands ready for the promotional activities to help the Brazilian wine industry better seize the opportunities in oversea markets, and today's Interwine Guangzhou is one of the examples." Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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