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JCN Newswire

GlobalLogic to Open New Digital Engineering Centers in Spain

17 1 月, 2023

SAN JOSE, CA, Jan 17, 2023 - (JCN Newswire via SEAPRWire.com) - GlobalLogic Inc., a Hitachi Group company and Digital Engineering leader, today announced plans to open new engineering centers across Spain. The announcement was made by Nitesh Banga, President and CEO of GlobalLogic, during a meeting with the Spanish Prime Minister Pedro Sanchez.The Spanish Prime Minister Pedro Sanchez receives GlobalLogic CEO Nitesh Banga.GlobalLogic specializes in digital engineering: combining experience design, complex software engineering, and data engineering to address its clients' needs for transformative services. The Spain centers will represent GlobalLogic's first sites in Southwest Europe, adding to more than 20 existing EMEA locations across 9 other countries. They will be charged with providing design-led digital engineering services to global and Spanish clients in both on-site and off-site support models depending on customer location and need.To meet robust demand for digital engineering and transformation, GlobalLogic has been steadily expanding its footprint with the introduction of new centers and the acquisition of strong digital engineering firms in strategic hubs around the world. Spain emerged as a key location for GlobalLogic, inspired by the government's public commitment to the digital transformation of its economy laid out in the Digital Spain 2026 (Espana Digital) agenda and their ongoing programs to attract technology firms to invest in the country. Establishing a footprint in Spain provides GlobalLogic access to the country's highly capable software engineering talent. It also enables the company to bring its unique digital engineering capabilities, best practices, and industry expertise to top Spanish brands seeking experienced partners for their digital transformations."Spain is committed to an inclusive and humanistic digitalization relying on public-private partnerships. Investment projects of this scale are key to accelerating the digital transformation," said the Spanish Prime Minister."We are thrilled to expand our operations into Spain," said Nitesh Banga, President & CEO, GlobalLogic. "To be able to plant roots in a country that publicly embraces digital transformation, and to harness the exceptional talent in Spain to meet our shared objectives is incredibly exciting. Further, we are grateful for the warm welcome and incredible support of Prime Minister Pedro Sanchez's administration throughout the process. I envision great things to come from our investments here."GlobalLogic established its legal entity in Spain in 2022. The company's expansion strategy includes both organic growth as well as actively looking at growth opportunities through acquisition within the country. For its Spain operations, GlobalLogic is considering several target cities including Valencia and Malaga for a 2023 launch, with Madrid and Tarragona on the long-term roadmap. Looking to build a strong technology workforce, the company will seek to hire Software Architects and Engineers, Designers, Data Scientists, and other high-skilled professionals. GlobalLogic anticipates creating a workforce of up to 2,500 to 3,000 professionals over the next 3 years through local hiring and potential acquisitions.GlobalLogic is a Hitachi Group company and will join other Hitachi companies with established presence in Spain including Hitachi Ltd., Hitachi Energy, and Hitachi Vantara among others.About GlobalLogic Inc.GlobalLogic (www.globallogic.com) is a leader in digital engineering. We help brands across the globe design and build innovative products, platforms, and digital experiences for the modern world. By integrating experience design, complex engineering, and data expertise - we help our clients imagine what's possible and accelerate their transition into tomorrow's digital businesses. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending our deep expertise to customers in the automotive, communications, financial services, healthcare and life sciences, manufacturing, media and entertainment, semiconductor, and technology industries. GlobalLogic is a Hitachi Group Company operating under Hitachi, Ltd. (TSE: 6501), which contributes to a sustainable society with a higher quality of life by driving innovation through data and technology as the Social Innovation Business.About Hitachi, Ltd.Hitachi drives Social Innovation Business, creating a sustainable society with data and technology. We will solve customers' and society's challenges with Lumada solutions leveraging IT, OT (Operational Technology) and products, under the business structure of Digital Systems & Services, Green Energy & Mobility, Connective Industries and Automotive Systems. Driven by green, digital, and innovation, we aim for growth through collaboration with our customers. The company's consolidated revenues for fiscal year 2021 (ended March 31, 2022) totaled 10,264.6 billion yen ($84,136 million USD), with 853 consolidated subsidiaries and approximately 370,000 employees worldwide. For more information on Hitachi, please visit the company's website at www.hitachi.com. Copyright 2023 JCN Newswire. All rights reserved. (via SEAPRWire)

JCN Newswire

Fujitsu conducts private 5G field trials to deliver robust operation automation for data centers

4 11 月, 2022

TOKYO, Nov 4, 2022 - (JCN Newswire via SEAPRWire.com) - Fujitsu Limited today will embark on a series of field trials together with Fujitsu Research Institute Limited at its Yokohama Data Center, aiming to promote the digital transformation of data centers, boosting operational resilience and process automation by utilizing private 5G network technology for equipment inspection. This verification trial, which will run from December 1, 2022 until March 17, 2023, was selected by Japan's Ministry of Internal Affairs and Communications as one of its "Development Demonstrations Aimed at Achieving Challenge-Solving Local 5G in Fiscal 2022."Fujitsu Yokohama Data CenterImage: Patrol monitoring of equipment by a robotImage: Remote assistance for recovery work in the event of a disaster or other emergenciesThe trial will involve the use of a robot equipped with a 4K camera to capture video data of equipment at the data center, including servers. This data will be transmitted locally by private 5G and a system will be established to analyze on-site conditions with AI to detect any abnormalities at an early stage. Fujitsu aims to create a system that can support the monitoring of conditions on the ground and recovery work even from a remote location in the event of a disaster or emergency by taking full advantage of the high-speed transmission capabilities of private 5G technology.Robust disaster management for resilient data centers to support digital societyAs the digitization of society accelerates and the amount of data distributed rapidly increases, data centers that store and process vast amounts of data are positioned as part of the core infrastructure that supports the digital society of the 21st Century. Highlighting this growing significance, the Japanese government's vision for a "Digital Garden City Nation" calls for the establishment of regional data center facilities with an eye to reducing the risk posed by disasters and other vulnerabilities resulting from the centralization of data centers. As the importance of regional data centers continues to grow, their number is expected to increase rapidly in the future.The key to stable data center operations is high quality maintenance and inspection and rapid recovery in the event of a disaster or other emergency. However, the decrease in the working population and difficulties in securing talent, remains a challenge in many parts of Japan, and this shortage is especially acute in rural areas. Maintaining and improving inspection quality with a limited number of personnel and reducing workload represent an urgent issue for data center operators.Trial OutlineFujitsu will build a private 5G environment at its data center in Yokohama City, Kanagawa Prefecture, and verify the effectiveness of autonomous robots equipped with 4K cameras for patrolling equipment and facilities, make early detection of abnormalities, and offer remote support for field workers in the event of a failure.1. LocationFujitsu Yokohama Data Center, Yokohama City, Kanagawa Prefecture, Japan 2. Trial PeriodDecember 1, 2022 - March 17, 20233. Trial Overviewa. Study on creation/implementation of private 5G utilization model (Challenge Trial) A robot equipped with a 4K camera performs unmanned patrol monitoring to detect abnormalities in the operating status of server equipment (LED lamp lighting status) and promptly notifies the operator via the private 5G network in the event of any abnormality. - Remote support for system recovery work through video and audio transmission using private 5G- Detection and blocking of unauthorized communications in data centers handling highly sensitive datab. Technical study on radio wave propagation characteristics of private 5G (technical demonstration) A flexible area construction method utilizing a DAS antenna (1) will be used to construct a private 5G area network in a server room with a low ceiling and many tall barriers, and in an electric room with high-voltage cables laid on the ceiling and the effects of radio wave propagation will be measured.- Radio Propagation Measurement and Performance Evaluation (4.8 ~ 4.9 GHz band indoor)- By refining the calculation formula parameters specified in the area calculation method specified in the current Radio Law related examination standards, contributing to the efficiency of area design in the development to other sites4. Divison of rolesFujitsu Limited：Development and demonstration system construction, demonstration evaluation, and consideration Fujitsu Research Institute Limited：Project promotion support and planning support for future horizontal developmentFujitsu plans to utilize the knowledge gained from this trial to implement similar systems in its own data centers, and by providing the results of its efforts as a solution to other data center operators, contribute to the development of resilient social infrastructure that supports the Japanese government's vision for a Digital Garden City Nation.(1) DAS:Distributed Antenna System. System for expanding communication area by distributing radio waves received from base stationAbout FujitsuFujitsu's purpose is to make the world more sustainable by building trust in society through innovation. As the digital transformation partner of choice for customers in over 100 countries, our 124,000 employees work to resolve some of the greatest challenges facing humanity. Our range of services and solutions draw on five key technologies: Computing, Networks, AI, Data & Security, and Converging Technologies, which we bring together to deliver sustainability transformation. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$32 billion) for the fiscal year ended March 31, 2022 and remains the top digital services company in Japan by market share. Find out more: www.fujitsu.com. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

ACN Newswire

The 18th edition of World Cloud Show presented an incisive analysis of Cloud and Data Centers in India.

10 10 月, 2022

MUMBAI, INDIA, Oct 10, 2022 - (ACN Newswire via SEAPRWire.com) - Co-powered by Lightstorm, and supported by NITI Aayog, the 18th edition of the World Cloud Show - India concluded after a day filled with understanding of the next phase of cloud transformation and data centers in India. The India edition of World Cloud Show catalyzed the development of the Indian government's Cloud Vision, shedding light on several initiatives for the development of Cloud Computing and Data Centers in India, as well as the economic contribution that organizations supporting cloud computing are making to the country. Government officials, tech sector titans, and a stellar lineup of over 25 esteemed speakers from top international organizations were present at this event to provide their insightful feedback.The conference's main themes were adapting to the new normal and managing the upcoming Cloud and Data Centers transformation. It presented divergent perspectives from a diversified industry by exchanging ideas, addressing significant learning, and emphasizing recent advancements from the corporate, government, and professional sectors.Some of the top speakers who took the center stage included:- Suresh Sankaranarayanan; Senior EVP & CTO, Kotak General Insurance- Nikunj Jain; CIO & Digital Leader, P&G India- Ekhlaque Bari; CIO Jubilant Food Works - Dr Avadhut Parab; Chief Information Officer, Parle Agro- Sourav Das; Chief Digital & Information Officer, Essel Mining - Aditya Birla Group- Viral Davde; Chief Technology Officer, NCDEX- Ananth Kumar; Engineering Leader, Site24x7- Vinod Kumar; EVP & Chief Information Officer, Fino Payments Bank- Ninad Raje; Director & Chief Information Officer, Health Assure- Amajit Gupta; CEO, Lightstorm- Vamsi Krishna Ithamraju; Chief Technology Officer, Axis Mutual fund- Abhishek Sukhwal; Head Cloud Center of Excellence, Mahindra & Mahindra Ltd.- Rajgopal Nayak; Chief Technology Officer, Metro Brands- Ashish Sharma; Strategy Head Special Projects, Web Werks- Roberto Frongia; Strategy & Operations Director Technology and Digital Compute & Innovation NEOM UAE- Suresh Chandrasekaran; Executive Vice President, Denodo- Manish Kishore; Global CIO Wockhardt ltd- Nasreen Khan; Head - Cloud & Cloud Security, Bharat Petroleum Corporation Ltd.Ninad Raje, Director & CIO, Health Assure, remarks, "If cloud technology is the soil, then Data Centers are the pipeline that supplies the water to the soil." While shedding light on the exponential expansion of the data center market at the World Cloud Show - India, Ninad added, "In the Indian market, Data Centers are unquestionably here to stay and are committed to the long term." Dr Avadhut Parab, CIO, Parle Agro, offered significant insights on the application of AI and ML, "Machine learning and artificial intelligence are no longer myths. The improvement of customer service and experience through data augmentation based on customer feedback increases brand recognition. IT and business operations are now run much more efficiently, thanks to AI and ML."Suresh Chandrasekaran, Executive Vice President, Denodo, took part in a panel discussion and listed top three takeaways from the current environment in the data center industry, and said, "Before collecting data, organizations must continually connect the data. Data literacy and unified data control are required for every organization, as is the decoupling of business transformation and IT operations."The various cloud models and services enabling enterprises to implement the cloud in different ways and effectively invest in technology were one of the major topics of discussion at the event. The speakers on this panel included Suresh Sankaranarayanan, Senior EVP & CTO, Kotak General Insurance; Nikunj Jain, CIO & Digital Leader, P&G India; Prasanna C, Head of Product & Marketing, Lightstorm; and Manish Kishore, Global CIO, Wockhardt Ltd.In this panel discussion, panellists talked about the best cloud migration approaches for companies in a variety of industries. The panel also discussed heavily on the value proposition of Kubernetes in the modern workspace and edge computing.Another notable panel discussion during the event covered the topic of "Data Centers Reimagined: AI, ML, Edge & Virtualization". The panel examined cutting-edge data center technology and how organizations can use it to maximize the value of their data. The speakers of the panel included Dr Avadhut Parad, CIO, and Parle Agro; Sourav Das, CIDO, Aditya Birla Group. Viral Davde, CTO, NCDEX; Vinod Kumar, EVP & CIO, Fino Payments Bank. The panel talked about the rapid expansion of ML and AI in the Indian market. Panellists gave insights on the various tools used for the functioning of Data Centers, whilst also shedding light on the role of edge in sustainability initiatives. Large enterprises have diversified business functions, converged technologies have given enterprises the scalability while significantly reducing time to market," quoted Sourav Das, CIDO, Aditya Birla Group as he shared his thoughts on converged technologies at Trescon's World Cloud Show - India.Lightstorm's Amajit Gupta gave a comprehensive presentation on the theme of powering the inevitable network. He emphasized how important it is for a network to be able to adapt to the rapidly changing environment in which we live. For organizations to succeed, modern networks and the speed at which information is sent to them are essential. "Every business owner wants to be at the vanguard of a digital revolution," stated Mr Amajit Gupta, CEO of Lightstorm, while discussing new technological developments at Trescon's World Cloud Show. He added, "It is a logical progression given that businesses can now sell everywhere thanks to cloud technologies. Instead of increasing their physical footprint, businesses will concentrate on growing their digital footprint."Ananth Kumar, Engineering Leader, Site24x7 gave another very impactful presentation to the audience about choosing a monitoring system and various factors to consider. He highlighted the distinctions between on-prem and SaaS solutions by emphasizing the business's cost, time, skill, and requirements.Basil Dhange, CISO of Aditya Birla Sun Life AMC Ltd., shared his top tips for moving to the cloud, and quoted, "It is critical to identify pain-points of on-premise before migrating to the cloud, also very important to understand your data and then embark on your cloud journey.""We need to switch from a smart approach to one that is more holistic and cognitive. We are looking for innovation in every corner of the world. The Indian market is highly valued by NEOM and we intend to utilize it to advance our endeavour to accelerate human progress," said Roberto Frongia, Strategy & Operations Director Technology and Digital Compute & Innovation NEOM UAE.Presenting the hybrid cloud platform of Web Werks, which scales with the expansion of businesses was Ashish Kumar, Strategy Head of Projects at Web Werks. Among the subjects covered by Mr Ashish Sharma were the data fabric, contemporary data management technologies and integration, and augmented or automated data management. A thorough presentation that addressed all the concerns and questions that several decision-makers had.Nasreen Khan, Head of Cloud & Cloud Security, Bharat Petroleum Corporation Ltd., commented as she moderated the panel discussion on cloud security, and said, "Cloud has a huge range. Like the weather, it is a dynamic environment that changes. As soon as your company makes the major switch to the cloud, I suggest doing routine data audits."The 18th global edition of World Cloud Show is officially sponsored by:- Supported By: NITI Aayog - Co-Powered By: Lightstorm - Gold Partner: Site24x7 & Web Werks - Silver Partner: Denodo About Cloud Show World Cloud Show is a global series of events that take place in cities all over the world and are focused on business and thought leadership.The Indian edition of the world tour will bring together qualified CIOs, CTOs, COOs, Heads of Cloud, Heads of IT Infrastructure, Heads of Data Center Operations - IT Data Center Administrator, DevOps Leaders, Heads of Digital Transformation/Innovation, and Experts in Cloud Computing from across India's industry verticals, all under one roof.About TresconTrescon is a multinational business events and consulting company that offers a variety of business services to a clientele that is diverse and includes businesses, governments, and individuals. With the help of conferences, roadshows, expos, demand creation, investor connect, and advisory services. Trescon produces highly targeted B2B events that link companies with prospects. For more information visit: tresconglobal.com.For further details about the announcement, please contact: Nupur Aswani,Head - Media, PR & Corporate Communications, Tresconmedia@tresconglobal.com+91 95559 15156 Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)

ACN Newswire

Yunkang Group Announces First Interim Results Since Listing, Net Profit Rises 50% to RMB234 Million

12 8 月, 2022

HONG KONG, Aug 12, 2022 - (ACN Newswire via SEAPRWire.com) - Yunkang Group Limited ("Yunkang" or the "Group"; Stock Code: 2325), a leading medical operation services provider in China, has announced its first interim results for the six months ended 30 June 2022 (the "Reporting Period") since its listing. Driven by favorable government policies promoting healthcare in China, the three business segments of the Group, including Diagnostic Outsourcing Services, Diagnostic Testing Services for Medical Institution Alliances, and Diagnostic Testing Services for Non-Medical Institutions have achieved rapid growth, with total revenue increasing by 81.9 % year-on-year to RMB1,378.7 million. Gross profit also increased by 68.6% to RMB651.1 million compared with the same period last year, and net profit rose by 50.0% to RMB234.4 million, establishing a new high within the same responding period.Business ReviewHigh-quality growth of three business segments and continuous expansion of income and service levels During the Reporting Period, revenue from diagnostic outsourcing services rose 40.8% to RMB680.4 million, as products involved in such areas as tumors, infectious diseases, and blood diseases were maintaining steady growth. The Group offers diagnostic outsourcing services to hospitals, other medical institutions and public institutions, along with dozens of independent laboratories, including central laboratories, provincial comprehensive laboratories and regional rapid response laboratories nationwide, covering all major clinical testing technology platforms (such as immunoassay, mass spectrometry, PCR, high-throughput sequencing, liquid chip, ultrastructural pathology and digital pathology remote diagnosis) with more than 2,000 testing items and growing.Diagnostic testing services for medical institution alliances mainly assists leading hospitals in establishing on-site diagnosis centers covering four main types (i.e. pathology, infectious disease, genetic disease and routine diagnostic tests). Revenue from this segment rose by 166.2% to RMB650.7 million as at the Reporting Period. The increase was primarily due to the rise in number of on-site diagnostic centers - climbing from 275 as of the end of 2021 to 350 as of 30 June 2022, as well as further improvements in service capabilities and expansion in service scope of the on-site diagnostic centers after preliminary construction and operation, resulting in rapid growth in average revenue of the unit on-site diagnostic centers. As of 30 June 2022, the semi-annual average revenue of the on-site diagnostic centers was RMB1.9 million, compared with a full-year average revenue of RMB2.2 million in 2021. Diagnostic testing services for medical institution alliances represent a crucial operating segment of the Group, accounting for an increasing proportion of the Group's total revenue, rising from 32.2% of total revenue for the six months ended 30 June 2021 to 47.2% of total revenue for the six months ended 30 June 2022.Revenue generated from the diagnostic testing services for non-medical institutions segment increased by 56.7% to RMB47.6 million, primarily due to the significant increase in demand for COVID-19 tests by individual customers and non-medical institution customers amid the ongoing COVID-19 epidemic.Industry Potential The year 2022 has witnessed continuous and strengthening support on the policy front. The 2022 Government Work Report has drawn attention to the need to continue promoting hierarchical diagnosis and treatment and enhance the order of medical treatment; expedite the building of national and provincial regional medical centers; promote the extension of quality medical resources to cities and counties; and improve the capacity of primary disease prevention and treatment, so that people can have convenient access to better healthcare services. The Outline of the Fourteenth Five-Year Plan for the National Economic and Social Development and the Long-Range Objectives Through the Year 2035 of the People's Republic of China, released in March 2022, has pointed out that deepening reform of the medical and health system should be focused. It clearly specifies that reforms, such as establishing a modern hospital management system, expanding the capacity of quality medical resources and balancing regional presence should be expedited. The Outline also clearly states that the capacity of public health services should be significantly enhanced, and the quality of medical and health services should achieve continuous improvement by 2025. Furthermore, the capacity of primary medical and health services should be continuously improved, the comprehensive and full-cycle health services system should be gradually enhanced, and the landscape for hierarchical diagnosis and treatment should be gradually established.With a series of supportive policies and an array of subsequent national policies for promoting a stable economy set to successively come into effect, the healthcare service market in China will possess tremendous growth potential. According to a Frost & Sullivan Report, the total healthcare service market in China is expected to reach RMB7,519.6 billion by 2025, which represents a CAGR of 9.1% from 2020 to 2025. Benefiting from the introduction of supportive policies, and growing awareness of healthcare among the population, the size of the diagnostic testing services for medical institution alliances market in China is expected to grow to RMB5,903.4 million in 2025, from RMB2,200.9 million in 2020, representing a CAGR of 21.8%, hence will present tremendous business opportunities to the Group.Development StrategyContinue to expand and strengthen medical institution alliance networkOver the next few years, the Group will primarily focus on pathology, genetic and infectious disease laboratories for medical institution alliances and further improve their precision medicine capability, expanding and strengthening its medical institution alliance network. As at 30 June 2022, there were a total of 350 on-site diagnostic centers in hospitals. At the same time, the Group currently has nearly 90 ongoing projects involving on-site diagnostic centers with hospitals that have yet to commence operation. For certain hospitals that do not currently have diagnostic capacities, the Group intends to help them improve, manage, and operate such laboratories.The Group also plans to establish more sales and customer service representative offices to enable its sales and marketing and after-sales customer service personnel to more closely interact with customers and develop stronger and deeper business relationships. This would also facilitate better understanding of customers' needs and design and provide solutions to meet such needs, which in turn enable the Group to maintain its market position.Expand portfolio of diagnostic capabilitiesThe Group plans to expand its portfolio of diagnostic capabilities, in particular, for tumors, genetic diseases, infectious diseases and pharmacogenetics, hence, it will seek to further enhance its diagnostic testing technologies, upgrade its equipment and recruit more personnel as appropriate to support the expansion. As the Group expands its diagnostic capabilities, it also plans to market its services to more non-medical institution customers, such as corporations and government agencies, so as to enhance its ability to provide omni-scenario medical operation services for customers.The Group believes that precision medicine will be a growing trend in the healthcare industry as more and more patients seek customized medical solutions. Diagnostic testing is crucial to enhance precision medicine as accurate diagnostic testing will enable physicians to understand the characteristics of the patients to customize their treatment plan. Through continued expansion of its capabilities, the Group endeavors to work with hospitals to provide precision medicine solutions to patients.Continue to upgrade and enhance operational capabilitiesThe Group plans to strategically develop small-scale self-operated independent clinical laboratories (ICLs) in selected regions and areas of China, either near the Group's major customers or based on market needs, with the aim of digitalizing diagnostic testing and developing technical and operating systems to support its operations. In order to further enhance operational capabilities, the Group may consider acquiring or investing in companies that have synergistic businesses with it, such as upstream companies engaged in advanced diagnostic techniques, molecular biology, biotechnology and their clinical applications.Yunkang Group Limited (Stock Code: 2325)Yunkang Group is a leading medical operation service provider in China, which started to provide standardized medical diagnostic services to medical institutions at all levels as early as 2008. Leveraging its own professional diagnostic capabilities and the nationwide service network of integrated healthcare systems, Yunkang has gradually grown to become a medical operation service platform. Meanwhile, Yunkang is a medical operation service provider in China offering a full suite of diagnostic testing services which are diagnostic outsourcing services and diagnostic testing services for medical institution alliances. Yunkang provides diagnostic services through on-site diagnostic centers to collaborative hospitals in the integrated healthcare systems in China, and assists them in improving their clinical diagnosis capabilities through co-developing diagnostic centers. So far, Yunkang has successfully provided professional services to 350 medical institution alliances. As of June 30, 2022, the hospitals we collaborated with were located across 31 provinces and municipalities in China. Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)

ACN Newswire

SHKP Shopping Malls Clinch 1 Gold and 3 Silvers at 2022 ICSC MAXI Awards

11 7 月, 2022

HONG KONG, Jul 11, 2022 - (ACN Newswire via SEAPRWire.com) - Twelve major shopping malls under Sun Hung Kai Properties (SHKP) including East Point City, Harbour North, Landmark North, Park Central and Mikiki have been flexing their creative muscles amid the pandemic with out-of-the-box campaigns as well as all-encompassing promotion and marketing strategies both online and offline. Their outperforming promotion campaigns have gained recognition at the 2022 MAXI Awards with one gold and three silver awards, and are the only winners from Hong Kong among the global application.'LINE FRIENDS WORLD FEASTival' by SHKP 8 malls'Let's Paw-ty in Art Gallery: Cat Art & Dog Art Series' by Harbour North'City Escape - Korea Winter Carnival' by Park Central'ULTRAMAN Experience Lab' by MikikiFiona Chung, Director of Sun Hung Kai Real Estate (Sales and Leasing) Agency Limited, was delighted by the resultsThe MAXI Awards given by the International Council of Shopping Centers (ICSC) have long been regarded as the 'Oscars of shopping centres' - coveted industry awards bestowing the highest honour. For this year, eligibility for the awards has expanded to cover shopping centres all over the world, pitting them against each other for the same awards. 'LINE FRIENDS WORLD FEASTival' by eight of the SHKP shopping malls, 'City Escape - Korea Winter Carnival' by Park Central and 'ULTRAMAN Experience Lab' by Mikiki, were each a silver winner in the Experiential category. Harbour North was awarded a gold winner with its critically-acclaimed campaign 'Let's Paw-ty in Art Gallery: Cat Art & Dog Art Series', marking the only Hong Kong shopping centre for the gold trophy in the Experiential category.Fiona Chung, Director of Sun Hung Kai Real Estate (Sales and Leasing) Agency Limited, was delighted by the results. 'The 12 major shopping malls of SHKP embraced the challenges posed by the pandemic and turned them into opportunities. We formulated campaigns which were as innovative as they were attention-grabbing. We offered a quality and novel customer experience to attract footfall. We stepped up promotion efforts and expanded the coverage, which in turn brought a significant increase in business takings. The international recognitions are a great encouragement to the teams. The 12 shopping malls of SHKP will continue offering brand-new interactive experiential activities in the future, bringing a better leisure and shopping experience to customers.'SHKP created buzz and charted a way out of the pandemic through campaigns that captivated Hong KongerInformed by aptly formulated strategies, SHKP's 12 major shopping malls launched campaigns geared towards popular tastes and preferences to stay ahead in the local market. Through twin promotion efforts from both online and offline, the shopping malls harnessed the power of digital marketing, social media and membership programme 'The Point App' to promote their campaigns. Harbour North was aware of the topic that is near and dear to Hong Kong people - their love for pets. It, therefore, launched 'Let's Paw-ty in Art Gallery: Cat Art & Dog Art Series', which curated renowned artwork reimagined with cats and dog portraits from America. The campaign introduced pet art to the community and raised public awareness of loving cats and dogs. KOLs catering to different audiences were invited to check in with the art installations, which garnered momentum on social media and became the talk of the town. The snowball effect helped establish the pet-friendliness for the shopping mall. Eight shopping malls across Kowloon and the New Territories, namely East Point City, Landmark North, Mikiki, PopWalk, life@KCC, Chelsea Heights, K-Point and Blossom Garden, jointly launched the wildly popular 'LINE FRIENDS WORLD FEASTival' amid the pandemic, where customers could enjoy the famous sights from around the world. Innovative interactive mobile games with AR technology brought an exceptional virtual world public with generous prizes attracting footfall. These events, which spanned various shopping malls, created synergy and buzz. Mikiki's 'ULTRAMAN Experience Lab' was launched to coincide with ULTRAMAN's 55th anniversary and to rekindle the fond memories of the superhero character. The event space was transformed into the training ground of ULTRAMAN, with classic scenes from the animation and interactive experiences connecting ULTRAMAN fans of all ages. Customers could take the slow-motion videos shot on 360 degree panoramic camera and shared on social media, thus achieving word-of-mouth publicity.In view of the travel ban, Park Central launched 'City Escape - Korea Winter Carnival' where Korea aficionados were able to experience the romantic Korean winter in Hong Kong, extending the trend of 'pseudo-tourism'. The virtual reality games enhanced customers' experience, and the usage of technology added to the enjoyment while minimising physical contact in times of pandemic.Four Awards Won by 12 SHKP Shopping Malls in 2022 ICSC MAXI Awards'Let's Paw-ty in Art Gallery: Cat Art & Dog Art Series' - Harbour NorthExperiential > Shopping Centers under 500,000 sq. ft. - Gold'City Escape - Korea Winter Carnival' - Park CentralExperiential > Shopping Centers under 500,000 sq. ft. - Silver'ULTRAMAN Experience Lab' - MikikiExperiential > Shopping Centers under 500,000 sq. ft. - Silver'LINE FRIENDS WORLD FEASTival' - East Point City, Landmark North, PopWalk, Mikiki, life@KCC, Chelsea Heights, K-Point and Blossom GardenExperiential > Joint Centers - Silver Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)