sources – Asia Tab

Google Ads and Meta Ads continues to dominate remarketing index despite Apple’s privacy changes: AppsFlyer Performance Index 15

18 10 月, 2022

SINGAPORE, Oct 18, 2022 - (ACN Newswire via SEAPRWire.com) - AppsFlyer the global attribution leader today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid cooldown, has caused a reshuffling across the ecosystem.Consistent with Global findings, mid-sized Asia-Pacific (APAC) players are observed seizing the opportunity to gain market share as the top media sources lose ground.Media sources endeavor to prevail against tougher privacy on Retention IndexThe aftershocks created by Apple's App Tracking Transparency (ATT) framework continue to generate major challenges for app marketers and media companies alike. Notably, both Google Ads and Meta Ads have lost ground on iOS due to Apple's privacy changes.However on the Android market, Google Ads and Meta Ads continues to maintain its domination throughout Southeast Asia thanks to its unrivaled scale. Both sources have been ranked on the power ranking and volume ranking of the AppsFlyer retention index across gaming and non-gaming categories.Despite this, the rankings do not reflect the fluctuations in app install market share for these media giants. A deeper dive into these rankings indicates a major loss in app install market shares for Google Ads and Meta Ads in H1. This has significantly enabled other media sources to take over and emerge in the rankings.Remarking on this observation, Tan Tmangraksat, Director of Partner Development, SEAPAC AppsFlyer said "All of the above changes present multiple opportunities for marketers and media partners in the mobile ecosystem. Apple's privacy framework is a constant challenge that's here to stay. Coupled with the current macroeconomic conditions, marketers are laser focused on the most profitable media sources and channels as the cost of media rises. Marketers and media companies that are able to demonstrate their value will be those that prevail."Players vying for bigger piece of the pieMeanwhile, global mobile advertising platform Mintegral, and mobile app technology company AppLovin are showing positive growth against its competitors on the iOS market for gaming, ranking 1st and 2nd on multiple categories on the power ranking and volume ranking.As marketers seek ways to save money during the economic slowdown, smaller players have also turned to owned media to drive re-engagement.Remerge Singapore and TikTok For Business have emerged 4th and 5th respectively on the APAC Remarketing Index for the Android market, highlighting greater focus for owned media campaigns since its H2 2021 rankings. Google Ads and Meta Ads have maintained their lead in the top two positions, while Google Marketing Platform shows rapid growth moving to 3rd position."Ecosystem players need to rapidly adapt to a more risk averse environment and think outside the box to maintain efficiency at scale. With rapid and constant changes to the mobile app media landscape, we can expect even more ad network partners to emerge in the rankings on future indexes. More importantly, adaptability to these changes will prove to be instrumental and separate between tomorrow's winners and losers amongst strong competition." added Tmangraksat.Additional Global Key Findings:- Meta Ads continues to rank #1 in the SKAN In-App Purchases (IAP) Index globally, but was still severely impacted by Apple's privacy changes- Google Ads also picked up some ground in SKAN, after an extremely slow start, finishing 3rd in the IAP ranking- Overall, there was an 18% increase in installs driven by owned media on Android in H1 2022 vs. H2 2021- A natural shift to owned media on iOS was observed due to privacy constraints and significant rise in media costs which surged by 30%- While the use of owned media to drive installed increased by 20% in H1 2022, the number of remarketing conversions driven by owned media campaigns was up more than double that at 45%Methodology:AppsFlyer's Performance Index analyzed a total of over 500 media sources, 27 billion installs, and over 19,000 apps from January to June 2022. From this, the SKAN Index covered 450 million postbacks from over 2,400 apps and 45 media sources.To access the full version of the latest AppsFlyer Performance Index, please visit: https://www.appsflyer.com/resources/reports/performance-index/About AppsFlyerAppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.Media ContactsFoo En JingPRecious Communications on behalf of AppsFlyerappsflyer@preciouscomms.comMedia Contacts for AppsFlyer South East AsiaAnnisa Tiaraannisa.tiara@appsflyer.com Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)

Modern Companies Cannot Afford to Ignore the Digital Transformation

5 8 月, 2022

MANILA, Aug 5, 2022 - (ACN Newswire via SEAPRWire.com) - Digital transformation is an absolute necessity today. Especially for small businesses, it has become indispensable. A few years ago, digital transformation was thought to give businesses a competitive edge. Now it's a fight for survival. We interviewed Dennis Crimen, ICT Head at Philippine Airasia, on how mobility services enabled by digital transformation are reshaping the commercial environment. Anywhere working models and on-demand decision-making have become possible thanks to mobility services. People no longer have to report to the office to do their tasks. They can work anywhere. Through technological outputs that streamline their operations and allow employees to access platforms that were once inaccessible to the public internet, modern technologies are impacting mobility in the post-Covid era. Employees now have the opportunity to connect and simultaneously adhere with government-mandated security requirements. Using the public internet to access assets comes with some concerns. User behaviour has a big impact on security. Regardless of how secure the systems are, a simple mistake like opening a phishing email can make the situation worse. Mr. Crimen advised users to be careful when accessing information to prevent the loss of sensitive company and personal data.Francisco "Kiko" Castillo, Senior Vice President and Chief Information Officer of Maynilad Water Services, Inc. discussed how to use modern data integration technologies to achieve business results in our conversation with him. He began by describing how integrating data analytics and technologies is different in terms of methodology from building transactional systems. According to him, you need to allow sufficient time for data cleansing, which typically takes up 60% of the project time. Applying the right methodology and conducting pilot testing are the next steps. A leader of IT will eventually have to learn how to deal with these aspects. Kiko believes that deciding what to accomplish is the most important component to consider when looking at data integration platforms. Other factors include the data sources in the various systems, the types of data sources, and the identities that are used consistently across all sources.On August 24-25, more than 100 digital transformation leaders will gather in the Philippines to discuss the key trends and challenges of a hybrid future. As part of its commitment to connecting transformational leaders, EDX is hosting the DX Leaders Strategy Forum Philippines 2022, a two-day hybrid event that will highlight partnerships between technology providers and end users to shape the digital future of Philippine businesses. Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)